When I was in fourth grade, my mom made me wear a sweatshirt to the bus stop even though it was 80 degrees and I was already a sweaty little mess before breakfast. 🥵

 

I was in a rush (probably trying to beat the neighbor kid so I could get a window seat). I threw on the sweatshirt, half-jogged down the street, and felt something lumpy in the arm. I thought maybe the fabric was bunched weird.

 

Nope.

 

I stopped, shoved my hand down the sleeve… and pulled out a pair of my mom’s underwear.

Her actual cotton undies. Slightly granny. Definitely not mine. Definitely mortifying.🥴

 

The good news? I was alone. The bad news? It was 7:45 a.m., I had my mom’s underwear in my hand, and I had no idea what to do.

 

I panicked and shoved them deep into the bottom of my backpack like I was hiding a body.

 

All day long, I prayed no one would find me out. If they did, I was done. It was a very, very long day, to say the least.

 

Fast forward to my 30s and 40s, building a business in the “not sure if I’m doing this right” phase, and that same feeling stuck around.

 

It showed up when I was on stage, where someone paid me big money to speak.

Or in mastermind rooms with New York Times bestsellers, viral YouTubers, and big-time influencers.

 

I’d think, “What if they find out? What if they realize I’m not as good as them?” 

 

And in those moments, nothing felt real. It didn’t matter that I was already a success and helping thousands of students launch their businesses.

 

I might as well be back in fourth grade, praying nobody found my mom’s underwear. ‼️

 

But here’s what I’ve learned: I don’t try to silence the impostor thoughts anymore. There’s no use.

 

Instead, I’ve become masterful at shifting them.

 

I tell myself, “You’re in the room. Don’t waste it.”

 

Then I show up like it’s my job. I soak up every strategy, take copious notes, ask questions, make connections, and offer insight when I can (because my goal is to give more than I receive). 

 

So the next time you feel like an impostor, like someone’s about to “find you out,” steal this:

 

“You’re in the room. That’s all that matters. Don’t waste it.”

 

Get in the room (virtual rooms count!). Stay in the room. Soak it all up.

 

File This Under: Whoa 🤯

I just read a wild stat: Consumer trust is the lowest it’s been in the last 9 years. 

 

We’re not just in a trust dip. We’re in a full-blown Trust Recession. ❌

And in a world flooded with hot takes, highlight reels, over-promising and under-delivering, your audience is craving something different: realness, honesty, and proof that you’re actually paying attention.

 

Want to boost that trust? I’m talkin’ the kind that directly drives sales. Here’s your next power move:

AI Prompt to Copy + Paste
“Based on my voice, values, and audience, give me 3 powerful ways to build trust this week through my emails, social media, content, and offers. Make the tactics specific, personal, and aligned with how I naturally show up.”

 

Drop this into ChatGPT, tweak it if needed, and watch what comes back.

 

Trust isn’t just a nice-to-have anymore. It’s the whole game.

 

Choose Your Cheat Code 👀

My stepson Cade used to love “Choose Your Own Adventure” books. I’d read one chapter and he’d scream, “Go to page 32!” like we were decoding a mission from the CIA. 🕵🏻‍♀️

 

So today, you get your own grown-up version. Except instead of fighting dragons, you’re fighting decision fatigue and content overwhelm. Choose your freebie. Hint: They’re all gold.

 

✨ 7 Places to Share Your Lead Magnet
You built it, now let’s get more eyes on it. This guide shows you where to drop your lead magnet for maximum visibility (without having to create anything new).
👉 [Grab the guide]

 

✨ 5 AI Prompts to Make Better Decisions, Faster
Your next big breakthrough might be one prompt away. These 5 questions will help you think sharper, act braver, and move faster.
👉 [Grab the guide]

 

✨ 20 Minutes to Uncover Your Digital Course Topic
You’ve got value. Let’s find the course idea hiding in plain sight. This guide walks you through a lightning-fast clarity exercise that’s helped thousands of future course creators finally choose their topic.
👉 [Grab the guide]

 

Things I Genuinely Love (And Think You Might Too) 💁🏻‍♀️

Here’s the deal: I only share stuff I actually use and love… the kind of recs I’d drop in a voice note that accidentally turns into a full-blown podcast episode.

 

When I tell you about something I love, just know that I actually use it. Like, real-life, in-my-kitchen, on-my-counter status.

 

So here are three drinks I swear by… for energy, glow, and winding down like a woman who actually closed all her browser tabs. Try one. Report back. Bonus points if you send me a voice note review like we’re besties swapping hot takes. I want drama. I want details.

 

Strong Coffee

My very smart, very fancy doctor, Dr. Gabrielle Lyon drinks this, so now I do too. It’s got MCT oil and collagen, so it feels like the cool older sis of Bulletproof. Also, it’s delicious and makes me feel like I have my life together.

 

Gloci

You know I’m skincare-obsessed. (Ask Hobie about my 12-step nighttime routine. He’s still recovering.) Gloci is basically skincare you can drink. Glowy skin + happy gut = I was sold. Then I invested. Women entrepreneurs supporting women entrepreneurs. 🤝

Cann

This one’s got a little 🌿 in it. I literally asked Hobie, “Is this too risqué to share?” because I’m a total rule-follower. But my CMO Caitlin (yes, the one who wears jeans on purpose while working from home) swears by it. And honestly? She’s right. I don’t drink it daily, but it’s delicious and super calming. Don’t judge me. Or do. But at least try it first.

 

How to Kickstart a Million Dollar Offer Lineup

If your offers feel overwhelming, slightly confusing, or like they were duct-taped together during a late-night sprint… this is for you.

 

One of the biggest things holding business owners back isn’t a lack of strategy, it’s an overcomplicated offer suite.

Too many offers. Too much overlap. Too many “just one more things.”

 

The result? Your audience is confused, your team is stretched, and your sales start to slow. Let’s fix that.

 

Start here: pull up every offer you currently sell. One by one, ask yourself:

 

✅  What high-priority problem does this solve?
✅  Is that problem still relevant to my ICA right now?
✅  Is the transformation I’m promising crystal clear and specific?
✅  Are conversions solid? If not, where can I optimize (messaging, pricing, bonuses, funnel)?

Then zoom out:

 

💢 Do these offers naturally guide my customer through a journey, or are they just floating around?
💢 Is there an offer that takes a lot of time and energy on my part, but the revenue doesn’t justify the time and effort?
💢 If I gave you only 60 seconds to explain your offer suite, could you do it clearly? (Or would it take more time to make it all make sense?)

 

Because here’s the truth: confused buyers don’t buy.

Your offer suite should be simple to run, simple to sell, and simple to explain.

 

So if something’s unclear, complicated, or draining, you’ve got full permission to refine, reposition, or retire it.

Audit your offers. Tighten them up. Let them shine.

 

Something Unhinged

Summer in Nashville means one thing: lake weekends. 🐠

We’ve got a little spot about 90 minutes outside the city, and usually it’s all floating docks, cold drinks, and me pretending to enjoy tubing. 💦

 

But this year? I’ve officially been grounded by... a lake otter.

That’s right. An 80-year-old local at the marina told me a lake otter lunged at her. Lunged!

Like, unprovoked and with teeth.

 

So, guess who won’t be carelessly splashing around this summer?

This girl. 🙋🏻‍♀️ I’ll be on the dock, covered in sunscreen, pretending to be unfazed, while silently scanning for the little monsters. 👹

 

Moral of the story: don’t trust anything with cute whiskers and tiny hands.

 

Stay safe out there. Preferably on land.

Until then, own the room, audit your offers, and check your sweatshirts for undies.

Amy

 

P.S. If your biz bestie needs smarter marketing tips and loves a good awkward moment, do them a favor and forward this link.

P.P.S. Want some new strategies to convert better, whether you're on a stage, in a webinar, or just hitting record on a reel? I’ve got you. Click here to listen to this week’s episode, it's all about boosting your sales. 🎧